Makewell Privacy Policy

Effective date: 2026-11-07

Makewell is an iPhone app where you describe an app in plain English and an AI builds it for you to play, publish and remix. This policy explains what we collect, why, and the choices you have. You can read it at makewell.rideaustudio.ca/privacy.html.

Makewell is operated by Keystone CRM ("we", "us"), based in Canada. We are responsible for the personal information described here. Questions or requests: [email protected].

What we collect

Account information

• An anonymous account ID. Every user gets one by default, with no sign-up needed.
• Optionally, your email address if you sign in with a magic link.
• Optionally, your Sign in with Apple identity. We receive a user ID, and an email address or Apple private relay address only if you choose to share it.
• A username (generated for you, and you can edit it) and an optional avatar URL.
• A record that you accepted our terms, and when.

Content you create

• The prompts you type to build apps.
• The app code the AI generates, plus the version history of each app.
• App titles, descriptions, categories and icons.
• Your likes, reports and blocks.
• Saved data (key and value pairs) and leaderboard scores that apps you play create.

Usage and diagnostics

• Analytics events such as screen views, build started, build completed and purchase events. These are tied to your account ID and sent to PostHog.
• Your iOS identifier for vendor, which we use only to cap anonymous usage.
• Your push notification token, if you allow notifications.
• Counts of your AI builds and a ledger of your build credits.

Purchases
Apple and RevenueCat handle subscriptions. We store only whether you are a Pro subscriber. We never see your card number.

What we do not collect
We do not collect your precise location, contacts, photos, microphone, camera, health data or payment card numbers.

How we use it

• To run your account and let you sign in.
• To generate apps from your prompts and to check apps and prompts against our content rules.
• To host, show and share the apps you publish, and to power likes, reports, blocks, saved data and leaderboards.
• To limit free usage, apply build credits and confirm Pro status.
• To show ads on the free tier.
• To send push notifications you have allowed.
• To understand how the app is used, fix problems and improve it.
• To keep Makewell safe, handle reports and enforce our terms.

Who we share with

We share data only with the services that help us run Makewell:

• Supabase provides our database, sign-in, file storage and server functions.
• Anthropic processes your prompts and app source code to generate apps and to moderate content.
• PostHog receives analytics events tied to your account ID.
• RevenueCat and Apple handle purchases, subscriptions and free trials.
• Google AdMob serves ads in the free tier.
• Expo delivers push notifications.
• Apple provides the App Store, Sign in with Apple and push delivery.

Apps you publish as public are visible to everyone, along with your username and avatar. Private apps are visible only to you. Unlisted apps can be opened by anyone who has the link. We do not sell your personal data.

We may also disclose information if the law requires it or to protect the safety of our users.

Advertising and tracking choices

The free tier shows banner ads on Home and Gallery, and optional rewarded video ads that earn extra builds. Ads come from Google AdMob.

• Google's User Messaging Platform (UMP) asks for your consent where required.
• Apple's App Tracking Transparency prompt asks whether Makewell may track you across other companies' apps and websites.
• If you decline, you still see ads, but they are non-personalized.
• You can change your choices at any time in iOS Settings > Privacy & Security > Tracking, and through the privacy options in the app where offered.

Pro subscribers can use Makewell under the Pro plan terms shown in the app.

Data retention

• We keep your account, apps and related data while your account is open.
• When you delete your account, we delete your personal data and permanently delete your sign-in account. You choose whether your published apps are deleted or anonymized.
• Backups and logs may keep copies for a short period before they are overwritten.
• We may keep limited records we need to meet legal duties, prevent abuse or resolve disputes.
• Purchase records are kept by Apple and RevenueCat under their own policies.

Deletion and your rights

In the app. Go to Settings > Delete account. You can delete your account at any time.

Other rights. Depending on where you live (for example under GDPR or CCPA), you may have the right to access your data, correct it, delete it, receive a copy, object to or limit certain uses, and not be discriminated against for using these rights. Email us at [email protected] and we will respond within the time the law allows. We may need to confirm it is really you before we act.

If you are in the EU or UK, you also have the right to complain to your local data protection authority.

Children

Makewell is not directed to children under 13. The app is rated 13+ in the App Store. We do not knowingly collect data from children under 13. If you believe a child under 13 has given us data, email [email protected] and we will delete it.

Security

Apps built in Makewell run in a sandboxed web view inside the app, separated from the rest of your device and from other apps. Data sent between the app and our servers is encrypted in transit. No system is perfectly secure, so we cannot promise absolute security, but we work to protect your data.

Changes

We may update this policy. When we make an important change, we will update the effective date above and, where appropriate, tell you in the app. Continuing to use Makewell after a change means you accept the updated policy.

Contact

Questions or requests: [email protected]